Gary Ling, Digital Producer, Data Monetiser, Political Savant, Information Economist, Solution Seller, Business Strategist.
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Big Mac Index Perfect for PPP

30/7/2014

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One of the world's most important economic indicators has been updated and I rush to meet my local Ronald #McDonalds to verify its accuracy. Yes, the #Economist Big Mac Index is the best single number I know of that measures Purchasing Power Parity across most countries that have an economy with a heartbeat. The world famous sandwich is also the perfect barometer product (in #Thailand it costs less than 2 quid) since unlike that country's national food and other measures of global finance (from, for example, the IMF!) it is consistently non-spicy! See more on BMI here: http://is.gd/zzyUyu

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