Marketing
Gary works on short business consulting, ad hoc advisory projects on a variable day rate depending on number of days contracted per month. Gary can also be integrated more fully into your organisation and be given operational responsibility. He will also consider fixed price work for projects with measureable outcomes and definitive timescales.
Gary can add value to your organisation with his experience of working on Marketing projects.
Essence? Marketing is the process of communicating the value of a product or service to customers. Digital marketing (the use of internet-connected devices such as computers, tablets and smartphones to engage consumers with online advertising) is, like selling, a subset of this discipline.
Education? An MBA from Cass Business School, where I specialised in marketing. I was awarded the Marketing Diploma from the Chartered Institute of Marketing and passed the entry exams for the Market Research Society.
Experience? Considerable experience in all aspects of the marketing mix (look around this site for examples). Digital channels merely emphasize these elements. Time, money and response are all exaggerated critical success factors in the digital world. The real winners will be those who can integrate digital marketing opportunities effectively into overall marketing and business strategies. Despite what some may say, digital is not the be-all-and-end-all. Companies can exist exclusively in the digital space but innovative offline marketing has an important part to play in driving digital traffic - with PR activities being one of the best aspects of this in my experience (primarily because nowadays PR generates online content on other sites so end users can click through and the effect of the PR is both immediate and trackable). The perspective that only comes from listening, reading and broad experience is what makes a great marketer in this integrated marketing age and I've spent my adult life striving to be among the very best.
Event? Difficult picking just one since I consider myself to be a marketer through and through so have enjoyed many great 'marketing events'. No company or organisation (political, profit or non-profit) is successful unless they encompasses the disciplines of 'marketing' (including budgeting!). However, a notable event was in 2007 when it was a mark of how well we had managed our pioneering Google Adwords, Pay Per Click campaigns, for checkSURE and other business, that Google asked us to be a case study (see here)
Gary can add value to your organisation with his experience of working on Marketing projects.
Essence? Marketing is the process of communicating the value of a product or service to customers. Digital marketing (the use of internet-connected devices such as computers, tablets and smartphones to engage consumers with online advertising) is, like selling, a subset of this discipline.
Education? An MBA from Cass Business School, where I specialised in marketing. I was awarded the Marketing Diploma from the Chartered Institute of Marketing and passed the entry exams for the Market Research Society.
Experience? Considerable experience in all aspects of the marketing mix (look around this site for examples). Digital channels merely emphasize these elements. Time, money and response are all exaggerated critical success factors in the digital world. The real winners will be those who can integrate digital marketing opportunities effectively into overall marketing and business strategies. Despite what some may say, digital is not the be-all-and-end-all. Companies can exist exclusively in the digital space but innovative offline marketing has an important part to play in driving digital traffic - with PR activities being one of the best aspects of this in my experience (primarily because nowadays PR generates online content on other sites so end users can click through and the effect of the PR is both immediate and trackable). The perspective that only comes from listening, reading and broad experience is what makes a great marketer in this integrated marketing age and I've spent my adult life striving to be among the very best.
Event? Difficult picking just one since I consider myself to be a marketer through and through so have enjoyed many great 'marketing events'. No company or organisation (political, profit or non-profit) is successful unless they encompasses the disciplines of 'marketing' (including budgeting!). However, a notable event was in 2007 when it was a mark of how well we had managed our pioneering Google Adwords, Pay Per Click campaigns, for checkSURE and other business, that Google asked us to be a case study (see here)
