Here’s a question from one of my ‘Digital Topography’ workshop sessions: You’re stuck on a desert island and can only keep one MS Office application (other than an email client) for all your communication needs. Which one do you keep? The logical answer is Excel since it is the most powerful and can pretty much be used to do the functions of all the others (most participants choose PowerPoint for some reason). A new question: Which social media app would you keep? Me: Twitter. As it serves up all the news that you need to know in 140 characters. More time to heat the beach and get some rays. But Twitter is struggling to both monetise the Timeline and attract new users. Perhaps the intelligensia has topped out on Twitter as it takes brains to sum things up in 140 characters. Therefore, click on the odd sponsored link on your timeline and help Twitter to make some money....
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