Those of you who have been following my DigiShort postings on LinkedIn will know that I’ve been stumped by Facebook’s recent $19B purchase of WhatsApp. Even to keep the technology/brand out of the hands of Google it seems an insane price to pay. And then we see a survey of US High School Users such as this one which says that this target segment not only use Facebook Messenger more than WhatsApp but that the latter doesn’t even beat SnapChat which at least is differentiated by its own take on privacy issues. Any ideas to help me understand this gratefully received…
Concise, immediate, comment on the balls bouncing around the digital technology space.