This morning Virgin launches its quad play with TV, mobile, internet and landline deals costing ‘as little’ as £30 pm. Virgin is aiming to leverage its impressive result to date of 66% of its customer base taking three products, BSkyB has so far managed to get 37% of its 10 million customers to take three of its products. The more services a customer takes also reduces customer ‘churn’ for Telcos. But the mobile reception offered by the Quad provider may not be the best for a customer and how many now need a landline? All to play for...
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