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How NOT to deal with a disrupter in the business information space?

29/4/2016

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Anyone interested in business information, particularly of the financial and investing kind, will know of the blogging start-up ZeroHedge which has followed guerrilla war-like tactics in forcing its way onto the desktops and mobiles of the 0.0001%. You can only imagine how, as this seemingly piss-ant digital property has grown and grown it has got under the skin of all the big corporate information players which can still get away with charging a huge premium for digital information. 

Bloomberg, where former FT man John Micklethwait was brought in by Mike Bloomberg last year as Editor-in-Chief to try to square the differential circle between the company's multi-billion dollar terminal based information services and its TV channels and excellent retail mobile web offering is probably particularly concerned. Bloomberg’s terminal distribution business charges tens of thousands of bucks for yearly subscriptions while the retail service is free.  

Well, it now seems its all-out war between the two, with ZH accusing the Bloomies of trying to do them down through unscrupulous reporting. Given the tremendous influencer reach of ZH as shown by a graphic in this article, Mike Bloomberg must be thinking whether his new Editor in Chief has taken leave of his senses? Perhaps the former New York Mayor needs to take his mind off things and lobby Hillary to join her on the Democrat Party's ticket as Vice President!

View more on the ZeroHedge/Bloomberg spat at:
http://www.zerohedge.com/news/2016-04-29/full-story-behind-bloombergs-attempt-unmask-zero-hedge

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